Personal Care Startups in India, Six Valuable Brands

Personal Care Startups in India, Six Brands

By that event, we imply tendencies that have demonstrated prominence internationally but have taken time to achieve India. Personal Care as a business is just one such celebration. Not only have we arrived at the celebration, we’re making it larger than ever. Though personal care comprises make-up, skin care, men’s grooming, hair care, perfumes, bath and dental care, it’s merely the initial three which are dominating the Indian sector.

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No doubt that the likes of Unilever, P&G, Colgate-Palmolive, ITC and today Patanjali have a market share that’s difficult to compete , nevertheless, there are many startups which are increasing in popularity with Indian customers open to discover their market. Let us talk about some who are making a huge name for themselves, will we?

Mumbai-based new Wild Earth supplies a selection of pure beauty goods free of sulphates and parabens, an aspect many Indian customers are currently searching for. Founded in 2016 from Shabia Walia, Wild Earth now has 17 classes of eco-friendly and handmade products for skin and hair care which range from Rs. 199 into Rs. 850, The homegrown brand listed a whopping yearly turnover of Rs. 1.23 crore at 2017-18. One thing Shabia should have not envisioned if she started off creating her own body wash which has been a hit only amongst family and friends.

Skin Care

Three sisters from Ahmedabad set off to alter the match using their personal care manufacturer that provides natural products for hair, face, feet and body. Radhika, Jagriti and Deepika Choudhary established their business in 2013 using the prime focus on affecting a change to a natural lifestyle.


How? “Information is at the heart of SkinKraft — for the very first time a decorative product was designed driven by statistics,” states Chaitanya Nallan, Co-Founder and CEO. SkinKraft produces a holistic evaluation of the client’s skin, graphs out the problem areas and urges a customized skincare regimen match for their own skin profile. Now that is spot on! This Hyderabad-based startup began company in 2018 and may already boast huge numbers using a million girls having enrolled and obtained an in-depth skin investigation. The business claims to have increased to $8 million yearly recurring earnings (ARR) in a really limited time.

Can Bandar

As bizarre as their title, the manufacturer sells sensual lubricant and massage known as’Love potion’, created only from organic essential oils. Do bandar can also be among the hardly any brands which has spread its wings to produce products for pets such as paw balms, soaps and health supplements. When it does not cause you to look this up on Google immediately, we do not know what’s going to. Aside from love and paw-friendly goods, they also host a fascinating lineup of products for face, hair and body.


The development of organic and natural personal care has witnessed many gamers build their brands into the very best, but not one like this. Find it bizarre? Tell this to the 500K clients the brand has gained since its beginning. The creators consider the caffeine-based positioning provides them the advantage, so much so that they’re planning to roll out a broad selection of green tea merchandise. Not only that, the newest owners have promised to attain Rs. 100 crore in yearly earnings and 1.5 million clients in the following 12 months.


Every brand enjoys to say , however, Plum can actually walk the conversation by being India’s first 100% vegan beauty manufacturer. Launched by Shankar prasad four decades before, the brand has created an over-earnest doctrine, together with the only inspiration being the goodness of character, and pushed by the urge to be good and do good. Plum’s product range is created of plant resources, together with 40 of these in skin care and body and bathroom essentials, together with a couple of colour makeup, priced between Rs. 335 and Rs. 1,175. The business is seeking to expand its retail presence across India, around 800 shops in their sight at the subsequent 3 decades. Growing at 35% speed annually, the creator has stated they aim to attain Rs. 100 crore turnover in the next five decades.

The Indian Beauty & Personal Care (BPC) market is currently estimated to reach USD 23 Billion by the year 2022, and together with all the ongoing digital revolution, all these startups have discovered a way to catch eyeballs from the cluttered area inhabited by large brands which don’t appeal to everybody. In a nutshell, see giants!

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